Published June 9, 2026

The Luxury and Large Property Premium

Author Avatar

Written by John Moran

The Luxury and Large Property Premium header image.

The data is already showing a clear divergence in property performance. I’m seeing it in my own properties right now. The rental market is splitting: Average Daily Rates (ADR) for luxury-tier and larger multi-bedroom properties grew by over 5% year-over-year, while smaller budget-level properties saw rates flatten or even decline (-0.3%).


Why the split? Large beach houses naturally appeal to the larger, multi-generational or friend groups driving the market. For example: If a house costs $800 a night but easily sleeps 12+ people, the per-person, per-night cost is only $66. “Grouping up” allows guests to pool their money, making high-end properties highly resilient to inflation.

If you own houses that sleep 12-20 people, your pricing power is relatively safe because groups split the bill. 


Be Careful


If you're looking to deploy capital into a high-margin asset that resists inflation, navigating the tight inventory of 5+ bedroom homes requires a specialized approach.

Ready to  Find Your Next Beach Investment?

Click here and we will be in touch.

Categories

Buying in Destin, Destin Real Estate Guides, Market Reports, Investment Guides
Agent profile image in chat bubble
Agent profile image in chat header

John Moran

| John Moran | At The Beach Team | Keller Williams Realty Emerald Coast

Agent profile image in message

home

Are you buying or selling a home?

Buying
Selling
Both
home

When are you planning on buying a new home?

1-3 Mo
3-6 Mo
6+ Mo
home

Are you pre-approved for a mortgage?

Yes
No
Using Cash
home

Would you like to schedule a consultation now?

Yes
No

When would you like us to call?

Thanks! We’ll give you a call as soon as possible.

home

When are you planning on selling your home?

1-3 Mo
3-6 Mo
6+ Mo

Would you like to schedule a consultation or see your home value?

Schedule Consultation
My Home Value

or another way